Bringing patient feedback where it matters most: Google
1,311%
increase in monthly review volume
4.92
Average Google rating
24%
review to invite conversion rate
The Challenge
Sierra Neurosurgery Group was receiving patient feedback through a previous platform, but they got very few reviews on Google. Manual processes and a lack of EHR integration made review collection inefficient and limited visibility where prospective patients actually search.
“Very few [reviews] were published with Google.”
Why Swell
Swell differentiated itself through seamless EHR integration, stronger Google review performance, and highly responsive customer support. Expectations and timelines were clearly set and met, making the transition straightforward and predictable.
“The Swell team was proactive and professional.”
The Results
Results at a glance
- 1,311% increase in monthly review volume
- Average Google rating of 4.92
- 24% review to invite conversion rate
With significantly more positive reviews appearing on Google, Sierra Neurosurgery Group achieved its primary goal: giving physicians clear, visible proof of the care they provide every day.
“Our physicians wanted to see more positive reviews across all of our locations on Google and that was accomplished.”
Bringing patient feedback where it matters most: Google
Sierra Neurosurgery Group was collecting patient feedback through a previous platform, but results fell short in one critical area—visibility. While reviews were being gathered, very few were actually publishing to Google, limiting their impact on patient decision-making. The lack of EMR integration also meant manual work each month to prepare clean files for outreach.
“Very few were published with Google.”
This created unnecessary friction and made it harder to ensure patient feedback appeared where prospective patients were actively searching for care.
Choosing Swell: Seamless integration and dependable support
Compared to their prior platform, Swell stood out immediately. EMR integration eliminated manual processes, automated outreach ensured consistency, and Google-first review publishing aligned directly with Sierra Neurosurgery Group’s goals.
Equally important, the Swell team set realistic expectations and met them. Timelines were clear, communication was proactive, and support was readily available whenever questions arose.
“The Swell team was proactive and professional.”
The transition felt controlled, predictable, and well supported from start to finish.
Results: Exponential growth and physician confidence
Results at a glance:
- 1,311% increase in monthly review volume
- Average Google rating of 4.92
- 24% review to invite conversion rate
With dramatically more reviews published to Google, Sierra Neurosurgery Group achieved its primary objective. Physicians could finally see the positive patient experiences reflected online, across all locations, in a meaningful and visible way.
“Our physicians wanted to see more positive reviews across all of our locations on Google and that was accomplished.”
Beyond volume, Swell’s dashboard and reporting made it easy to monitor both strengths and opportunities in patient experience, giving leadership the insight they needed without added complexity.
“I wish we had switched sooner.”
