AI-Powered Healthcare Reputation Management & Patient Experience Platform
From generating more reviews and monitoring ratings to automating patient, provider, and employee feedback — Swell gives multi-location healthcare groups centralized operational visibility across every location, brand, and provider, all in one AI-powered platform.
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Automated review invites and reputation monitoring
Automated patient feedback surveys and NPS
Anonymous employee surveys and eNPS
The reputation management and feedback platform for multi-location healthcare. Made easy.
One AI agent. Every review. Every location. Swell drives more reviews, improves ratings, and automates the full feedback loop across every patient, provider, employee, and location — so operators always know what's working, where the gaps are, and which locations need attention before a rating drop hits Google.
AI-powered review generation and response for MSOs, DSOs, and consolidated healthcare groups. The Swell agent reads every review and drafts on-brand, HIPAA-compliant responses for one-click approval.
Improve the patient experience with detailed feedback from every step of the journey.
Boost retention and satisfaction with employee NPS and experience feedback.
How does healthcare reputation management work across multi-location groups?
Healthcare reputation management at multi-location scale isn't a louder version of the single-clinic motion — it's a different job. A regional ops director can't read 8,000 reviews a quarter. A CMO can't draft responses for 200 clinics. Swell's agent does both, and rolls the signal up to the people who answer for the numbers.
After each patient visit, Swell triggers a review invite through your EHR or PMS — Dentrix, Open Dental, Ortho2 Edge, athenahealth, eClinicalWorks, and 100+ others. The agent reads every review that lands, drafts a HIPAA-compliant response in brand voice, and routes anything mentioning safety, billing, or HIPAA to the right manager as a ticket. Open-ended survey comments cluster by location and provider automatically, so a clinic drifting on wait times shows up in the weekly digest before it shows up on Google.
Region, brand, clinic, and provider hierarchies are native — not bolted on — so reporting rolls up and goals cascade down without spreadsheet work. Cross-location benchmarking, location-level accountability, and provider-level reporting come standard.
Healthcare Reputation Management, Patient Experience & Employee Feedback — All in One Platform
Better feedback leads to better care, but you need both for sustainable growth. Our automated tools help you find a balance between steady growth and continual improvement to both patient care and employee engagement.
Send automated review invites to boost your reputation and simplify the process of reading and replying to them.
Create custom surveys that go out automatically. Learn how patients feel at each stage of the journey, then adjust as needed.
Get anonymous feedback from your employees to keep a pulse on satisfaction levels and learn how you can improve.
What the Swell agent actually does
One AI agent. Every review. Every location. Most healthcare reputation management tools hand operators another dashboard and a backlog to work through. Swell's agent runs the full feedback loop across every patient, provider, employee, and location.
End-to-end reputation management.
The agent automatically sends review invites after appointments and drafts responses in your brand voice — HIPAA-compliant, ready for one-click approval. It extracts the meaningful, actionable signal from every review and surfaces it to the team that can act on it.
Patient feedback turned into patterns you can act on.
Post-visit surveys go out automatically. Open-ended comments get grouped by location, provider, and theme. Wait times in Phoenix. Front-desk warmth in Dallas. Billing confusion across three clinics in the Southeast region. The themes you'd only catch if someone read every comment. Swell's agent does, and it's telling you where the gaps are.
Employee retention, done right.
Anonymous pulse surveys surface retention signals by location, department, and role. The agent flags rating decay, NPS drops, and the patterns that predict turnover at a clinic — early enough to do something about it, not after a regional manager has already given notice.
Automated escalations.
Detractor surveys, low scores, and high-risk mentions become tickets — automatically assigned to the right clinic or regional manager with a follow-up SLA. Every patient concern gets resolved. Nothing sits in a queue. Nothing falls through the cracks.
Swell Healthcare Reputation Management Software: Frequently Asked Questions
Healthcare reputation management is the practice of generating patient reviews, monitoring ratings, and responding to feedback across Google, Healthgrades, and directories — at the scale a multi-location group operates. Swell runs the motion end to end: the agent invites reviews after every visit, drafts every response in brand voice, and flags the clinics whose ratings are decaying before it shows up in search.
Swell is purpose-built for multi-location healthcare — DSOs, MSOs, and PE-backed specialty care groups from 5 to 500+ locations. Region, brand, clinic, and provider hierarchies are native, not bolted on, so centralized reporting rolls up and goals cascade down without spreadsheet work.
Swell connects to your EHR or PMS — Dentrix, Open Dental, Ortho2 Edge, athenahealth, NexHealth, eClinicalWorks, and 100+ others. After each visit, the agent triggers a review invite by text, reads what lands, drafts a HIPAA-compliant response, and routes anything mentioning safety, billing, or HIPAA to the right manager. Multi-location groups see at least 5x review volume on average and a 4.92 average star rating across locations.
Yes. Online Reputation Management, Patient Experience Insights, Employee Experience Insights, Healthcare Listings Management, and Ticketing run on a single data layer. The agent shares context across all of them — a wait-time complaint in a survey can trigger a ticket and explain a rating dip the same week. That's the operational visibility a fragmented stack can't deliver.
Swell's agent reads every patient review and survey response, drafts on-brand responses, clusters feedback themes by location and provider, detects emerging negative patterns, monitors for sudden drops in NPS or review volume, flags integration failures in real time, routes high-risk feedback to the right team member, and answers natural-language questions about group performance — all without manual analysis. Less dashboard. More decision-making.
Yes. Swell is HIPAA compliant and SOC 2 Type II certified, with U.S.-based, healthcare-grade infrastructure. Onboarding is handled by a dedicated multi-location implementation team, and most groups are live in days, not months.
Yes. Swell integrates with the EHR and practice management systems healthcare groups actually use — eClinicalWorks, athenahealth, Dentrix, Open Dental, Ortho2 Edge, NexHealth, and 100+ more. Swell monitors sync health in real time and flags integration failures the moment they happen.
Operators who answer for the numbers: COOs, CMOs, CFOs, regional ops directors, marketing leaders, HR leaders, and PE operating partners at multi-location healthcare groups — dental, dermatology, orthodontics, ophthalmology, med spa, veterinary, behavioral health, and other specialty care.
Three things. Performance — Swell drives measurably more reviews, higher response rates, and stronger reputation outcomes than the horizontal platforms healthcare groups typically benchmark against. Purpose-built — every benchmark, integration, and compliance feature is built for DSOs, MSOs, and consolidated specialty networks, not retrofitted from a generalist tool. Turnkey — Swell does the work. Reading reviews, drafting responses, clustering themes, watching for risk. Customers get outcomes, not another dashboard to interpret.
Swell pricing depends on location count, provider count, and which Swell products you select. Most multi-location healthcare groups start with Online Reputation Management and Patient Experience Insights, then expand into Employee Experience Insights and Healthcare Listings Management. Contact us for a custom quote based on your group's size and goals.
See Swell's Healthcare Reputation & Experience Platform in Action
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