AI-powered veterinary reputation management and client feedback, built for multi-location practices
Swell is the reputation management and patient experience platform for veterinary practices and groups. Veterinary reputation management is the work of generating, responding to, and learning from pet-owner reviews and post-visit feedback across every clinic you run. At scale it stops being a marketing task and becomes
What does Swell do for veterinary practices?
Swell is the reputation management and patient experience platform for veterinary practices and groups. It captures reviews, monitors ratings across every location, and drafts responses from one dashboard.
How does Swell help veterinary groups get more reviews?
Swell automatically invites every patient to leave a review after their visit, then routes feedback to the right manager. Groups on Swell average 5× more reviews and a 4.92 star rating.
Is Swell HIPAA compliant?
Yes. Swell is HIPAA compliant and SOC 2 Type II certified. It drafts responses that respect patient privacy and flags anything that needs a human before it's posted.
Does Swell work across multiple veterinary locations?
Yes. Swell rolls every review, survey, and rating up by location and provider, so a multi-location veterinary group manages its entire online reputation in one place.
How quickly can a practice get started with Swell?
Most groups are live in days, not months. Swell connects to your existing systems, imports your locations, and starts inviting patients to leave reviews right away.
What is veterinary reputation management, and why does it matter for multi-location clinics?
Veterinary reputation management is the work of generating, responding to, and learning from pet-owner reviews and post-visit feedback across every clinic you run. At scale it stops being a marketing task and becomes an operations problem: 8,000 reviews a quarter across 40 locations is more than any office manager can read.
Swell does that work for you. The Swell agent pulls reviews from Google and the directories pet owners actually use, drafts on-brand, HIPAA-compliant responses for one-click approval, and clusters open-ended comments by location, provider, and service line. A regional director opens Monday morning and sees which clinic is drifting on wait times, which vet is driving five-star mentions, and which review needs a human reply today.
The result for groups running Swell: 5x more reviews, 1,000% more review responses, and a 4.92 average star rating across 12,000+ locations.
What makes reputation and feedback hard for multi-location veterinary groups?
Scale. One clinic can read every review and call every unhappy pet owner. Forty clinics cannot. Reviews scatter across Google, Yelp, and a dozen directories, surveys pile up in a spreadsheet no one opens, and the regional director still can't answer the only question that matters: which location needs help this week?
Swell collapses that work into one platform. The agent monitors every review site, triggers the post-visit survey, routes private complaints to the right manager before they hit Google, and rolls every signal up to the people who answer for the numbers. Office managers stop chasing reviews. Regional directors stop building decks. The work that scale used to make impossible by hand happens on its own.
trigger fires from the EHR
+2 hours, by text
+2 days if no reply
Pet owner review generation that compounds, week after week
Pet owners check reviews before they book. The Swell agent sends a text invite the moment the appointment closes in your PIMS, so the request lands while the visit is fresh and the response rate is highest. As a Google review API partner, Swell delivers higher deliverability and faster review velocity than horizontal tools retrofitted for healthcare.
Multi-location groups running Swell see 5x more reviews and a 4.92 average star rating across 12,000+ locations. The agent watches every location's rating in real time and flags drift the week it starts, not the quarter after.
Veterinary client feedback software that turns surveys into operating signal
Swell is veterinary client feedback software built for groups that need more than a star rating. Post-visit surveys go out automatically by appointment type, procedure, or provider, and the agent clusters open-ended comments by location and service line so leaders see operational issues before they show up in ratings.
A spike in wait-time complaints at one clinic surfaces in this week's digest, not next quarter's board deck. A drop in NPS at a specific provider lands on the right regional director's dashboard, with the verbatims that explain it.
Catch retention risk before it hits Glassdoor
Vet med burnout is a retention problem before it's a culture problem. Swell's Employee Experience Insights runs anonymous pulse surveys across your clinics and detects which locations, departments, and roles are drifting — early enough for an HR leader to act.
The agent flags the patterns: a spike in burnout language at one hospital, a tenure cliff at six months in a specific role, a manager whose team scores keep slipping. You see the risk before the resignation letter shows up.
“Long wait at check-in.”
Private follow-up sent
Before it hit Google
Veterinary services supported by Swell
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How is Swell different from a generalist review platform?
Swell is the veterinary patient experience platform purpose-built for multi-location practices. Birdeye and Podium were built for restaurants, dealerships, and gyms; Swell was built for clinical groups that answer for ratings, retention, and compliance across dozens of locations.
Three things follow from that. The integrations are PIMS-native, not retrofitted. The benchmarks compare you to other veterinary groups, not to a hardware store down the street. And every workflow assumes hierarchy: region rolls up to brand, clinic rolls up to region, provider rolls up to clinic, with goals cascading the other way. Reporting works the way a regional director actually runs the business.
“The scheduling tool saves us time.”
“Workload has been heavy this month.”
A holistic view of every clinic, provider, and procedure
Reviews, surveys, and pulse scores flow into one place, with native hierarchy: region, brand, clinic, provider, procedure. A regional director sees which hospital to coach this week. A CMO sees ratings movement across the whole group. A COO sees the operational issues that explain both.
Leaderboards make comparison automatic. Drilldowns let any leader follow a number to the verbatim feedback behind it in two clicks.
Reporting & analytics
Post-visit survey software for veterinary clinics, tied to the visit that triggered it
Swell is post-visit survey software for veterinary clinics that runs off your PIMS, not a separate spreadsheet. Every survey is tied to the appointment, the provider, the procedure code, and the location, so an open-ended comment about anesthesia recovery sits next to the visit it describes.
The agent reads every response, tags themes automatically, and surfaces the operational issues — wait times, comms gaps, billing surprises — to the manager who can fix them.
survey +1 day
survey +2 days
same-day
+3 days
Employee feedback that explains the rating dip
The same week a clinic's reviews slip, its EXI scores often tell you why. Swell connects the two signals in one platform: a complaint about rushed visits in a pet-owner survey, a burnout spike in the team's pulse, both landing on the same regional director's dashboard.
Anonymous, recurring pulse surveys keep the signal honest. The agent surfaces the patterns that matter — by location, by role, by tenure — so HR acts before the team turns over.
“Front desk was great, results came fast.”
“Booked after reading the reviews.”
How do veterinary practices get more Google reviews from pet owners?
Send the invite the moment the visit ends, by text, to the right pet owner. That's it — the rest is execution at scale. Swell triggers the invite from your PIMS the second the appointment closes, sends it by text (where response rates are highest), and lets the agent draft the reply when the review lands.
As a Google review API partner, Swell delivers higher deliverability than third-party workarounds. Multi-location groups running this motion see 5x more reviews and 1,000% more review responses without adding a single FTE.
“Quick visit, the whole team was kind.”
How does Swell automate reviews and surveys for veterinary clinics?
Swell connects to your PIMS and lets the agent run the motion end to end. The invite goes out after the appointment, the survey lands when it'll be answered, the response is drafted by the time the review posts, and only the cases that need judgment reach a person.
Your office managers stop chasing reviews. Your regional directors stop building decks. The work that scale used to make impossible by hand happens on its own.
Automatically collect feedback at the right moments
Swell integrates with your PIMS to trigger review requests and surveys automatically after appointments. Outreach can be customized based on criteria like location, provider, procedure code, or appointment type, ensuring feedback is timely and relevant.
Centralize insights across pet owners, providers, and locations
Every review and every survey response flows into one dashboard. Veterinary leaders get a real-time view of performance across the whole group — by clinic, by provider, by service line.
Act on what matters most
Swell turns feedback into action by helping teams respond faster, resolve issues sooner, and reinforce what's working.
One platform for the entire veterinary practice experience
ORM, PXI, EXI, listings, and ticketing run on one data layer, so every product makes the rest smarter. A wait-time complaint in a post-visit survey can trigger a ticket, explain a rating dip the same week, and show up in the EXI pulse the team is filling out on Friday.
Why multi-location veterinary groups choose Swell
Multi-location groups running Swell see 5x more reviews, 1,000% more review responses, and a 4.92 average star rating across 12,000+ locations. The platform is HIPAA compliant, SOC 2 Type II certified, and runs on U.S.-based, healthcare-grade infrastructure.
You're live in days, not months. A dedicated multi-location onboarding team handles the PIMS connection, the location mapping, and the rollout to every clinic. Then Swell does the work — reading reviews, drafting responses, clustering feedback, watching for risk — and your team gets outcomes, not another dashboard to interpret.
“The support that Swell offers was more than others could offer.”
“It's rare to find a service provider so willing to collaborate.”
“The Swell team was proactive and professional, and our review volume took off.”
Veterinary PIMS review integration, monitored in real time
Swell connects to the practice management systems veterinary groups actually run, plus 100+ more across healthcare. Review invites, surveys, and ticketing fire off real visit data — appointment type, procedure code, provider, location — so the right pet owner gets the right message at the right moment.
The agent monitors sync health in real time and flags failures the moment they happen, so you find out from Swell, not from a regional director wondering why review volume dropped last week.
Additional features for veterinary clinics
Text message patients
Keep communications fluid and simple by chatting with patients via their preferred method: text messaging.
Integrate with your EHR/PMS
Integrate with most EHR/PMS systems to automate review and survey invites. Invites can go out based on criteria you determine, such as appointment types, procedure codes, providers, and more.
Engage with online webchat
Online webchat lets you engage with prospects and patients directly on your website, so you can answer questions immediately.
Read and reply to reviews
Get notifications when you receive a review. See all reviews in one place and respond to them using pre-built templates.
Create campaigns and sequences
Create multi-step messaging sequences that include emails and text messages, allowing you to send review invites, survey invites, and even promotions as part of a larger campaign.
View and share detailed analytics
View review totals, review scores, and review rates across Google and other platforms. See location leaderboards and account health inside one tidy dashboard.
Healthcare groups that trust Swell
Real results from multi-location groups running reputation and patient experience on Swell.
Veterinary reputation management: FAQ
What is veterinary reputation management software?
How do veterinary practices get more Google reviews from pet owners?
What's the best reputation management platform for multi-location veterinary groups?
Does Swell integrate with veterinary PIMS systems?
Can Swell catch negative feedback before it becomes a public review?
See Swell run your reputation across every location
See firsthand how Swell drives growth through better feedback and smarter reputation management. See what the agent surfaces about your clinics in the first week. We'll connect a sample of your data, show you the verbatims your team hasn't read yet, and walk through how
Request a Demo →