Improve Patient Experience Across Every Stage of Eye Care
Swell gives independent vision and eye care practices a centralized way to automate patient and employee surveys, generate more high-quality online reviews, and track performance across providers and services—so your reputation supports long-term patient relationships.
Clarity Builds Loyalty
Eye care is often ongoing and relationship-driven. From annual exams to specialty procedures, patients value clear communication, efficient visits, and consistent care.
Online reviews play a major role in where patients choose to schedule appointments—especially in competitive local markets. Swell helps vision practices strengthen online visibility, capture meaningful patient feedback, and monitor provider performance across exams, procedures, and retail services.
Challenges Vision Practices Face
Stand Out in Competitive Markets
Patients frequently compare optometrists and ophthalmologists online. Strong review growth supports visibility and appointment volume.
Capture Feedback Across Care Touchpoints
From exams to optical services, automated surveys gather insight into wait times, communication, and overall experience.
Support Clinical and Optical Teams
Employee feedback helps identify workflow improvements across clinical and retail operations.
Vision Specialties We Support
A Leader in Vision Practice Feedback & Reputation Management
A Holistic View of Your Organization
Reporting & Analytics
Get feedback across the patient journey
Improve satisfaction with employee feedback
Boost brand reputation with review generation
How Swell Works for Vision Practices
Swell helps practices manage reputation, patient experience, and employee feedback in one connected platform—without adding work for your team.
Automatically Collect Feedback at the Right Moments
Swell integrates with your PMS and EHR to trigger review requests and surveys automatically after appointments. Outreach can be customized based on criteria like location, provider, procedure code, or appointment type, ensuring feedback is timely and relevant.
Text-based review invites for higher response rates
Custom patient surveys tied to specific visits
Anonymous employee surveys sent on a recurring cadence
Centralize Insights Across Patients, Providers, and Locations
All reviews and feedback flow into a single dashboard, giving dental leaders a clear, real-time view of performance across the organization.
Monitor online reviews across Google and other platforms
Track patient sentiment and NPS scores over time
Compare locations, providers, and teams using leaderboards
Act on What Matters Most
Swell turns feedback into action by helping teams respond faster, resolve issues sooner, and reinforce what’s working.
Route private patient concerns internally before they become public reviews
Respond to online reviews using pre-built templates
Identify trends that impact patient retention, referrals, and staff engagement
One Platform.
The Entire Practice Experience.
With Swell, vision practices can manage: Online Reputation Management, Patient Experience Insights across exams, procedures, and optical services, Employee Experience Insights.
Gain more visibility for your brand with review generation and management.
Improve the patient experience with detailed feedback from every step of the journey.
Boost retention and satisfaction with employee NPS and experience feedback.
Why Vision Practices Choose Swell
Ansley Taylor
Marketing Specialist
Alexis Smith
Chief Administrative Officer
Helen Bolstad
Marketing Director
Additional Features for Vision Practices
Text Message Patients
Keep communications fluid and simple by chatting with patients via their preferred method: text messaging.
Integrate With Your EHR/PMS
Integrate with most EHR/PMS systems to automate review and survey invites. Invites can go out based on criteria you determine, such as appointment types, procedure codes, providers, and more.
Engage With Online Webchat
Online WeChat lets you engage with prospects and patients directly on your website, so you can answer questions immediately.
Read and Reply to Reviews
Get notifications when you receive a review. See all reviews in one place and respond to them using pre-built templates.
Create Campaigns and Sequences
Create multi-step messaging sequences that include emails and text messages, allowing you to send review invites, survey invites, and even promotions as part of a larger campaign.
View and Share Detailed Analytics
View review totals, review scores, and review rates across Google and other platforms. See location leaderboards and account health inside one tidy dashboard.
Vision Reputation & Experience FAQs
Patients often choose eye care providers based on online reviews and convenience. Strong ratings influence appointment decisions and long-term loyalty.
Swell automates review requests after appointments, helping practices consistently generate patient feedback without manual effort.
Yes. Private surveys allow your team to resolve concerns before they appear publicly.
Yes. Swell tracks feedback across clinicians and services, giving practice leaders clear performance visibility.
Ready to transform your practice
See firsthand how Swell drives growth through better feedback and smarter reputation management.