Turning inconsistent review collection into a competitive advantage

The Challenge

While some Next Level locations were effective at asking for Google reviews, many clinics struggled with consistency. As an urgent care organization in a competitive market, reviews had become a key differentiator, yet conversion rates did not reflect the quality of care being delivered. “We know we offer a great service, but our review conversion rate wasn’t indicative of it.”

Why Swell

Next Level evaluated several reputation platforms but chose Swell for its flexibility, customization, and hands-on partnership. Implementation was smooth and collaborative, with Swell handling much of the customization and training while actively incorporating team feedback into product improvements. “It’s rare to find a service provider so willing to collaborate.”