AI-powered dermatology reputation management and patient experience platform for multi-location groups
Swell is the reputation management and patient experience platform for dermatology practices and groups. Patients pick a dermatologist the way they pick a restaurant: they read the reviews first. Cosmetic patients look for outcomes and bedside manner. Medical patients look for trust and access. The star rating on Googl
What does Swell do for dermatology practices?
Swell is the reputation management and patient experience platform for dermatology practices and groups. It captures reviews, monitors ratings across every location, and drafts responses from one dashboard.
How does Swell help dermatology groups get more reviews?
Swell automatically invites every patient to leave a review after their visit, then routes feedback to the right manager. Groups on Swell average 5× more reviews and a 4.92 star rating.
Is Swell HIPAA compliant?
Yes. Swell is HIPAA compliant and SOC 2 Type II certified. It drafts responses that respect patient privacy and flags anything that needs a human before it's posted.
Does Swell work across multiple dermatology locations?
Yes. Swell rolls every review, survey, and rating up by location and provider, so a multi-location dermatology group manages its entire online reputation in one place.
How quickly can a practice get started with Swell?
Most groups are live in days, not months. Swell connects to your existing systems, imports your locations, and starts inviting patients to leave reviews right away.
Why do dermatology patients choose providers based on online reviews?
Patients pick a dermatologist the way they pick a restaurant: they read the reviews first. Cosmetic patients look for outcomes and bedside manner. Medical patients look for trust and access. The star rating on Google decides whether they ever call.
That makes review volume, response speed, and rating consistency across every location a growth lever, not a marketing nice-to-have. Multi-location dermatology groups see 5x more reviews and a 4.92 average star rating across 12,000+ locations on Swell. The agent runs the motion behind it: every visit triggers an invite, every review gets a drafted response, and anything that mentions a safety or service issue gets routed to the right manager before it shows up in next week's ratings report.
“Front desk was great, results came fast.”
“Booked after reading the reviews.”
What are the biggest reputation and feedback challenges for dermatology clinics?
Dermatology groups are running two practices under one roof. The medical side answers to insurance, referrals, and clinical outcomes. The cosmetic side answers to Instagram, Google, and word of mouth. Both leave feedback in different places, on different timelines, and your team can't read all of it by hand.
At 20 locations, that's thousands of reviews and survey comments a quarter. At 100 locations, no human reads it all. Swell does. The platform pulls every review and every survey response into one place, separates medical from cosmetic, and tells your operators where to look first.
Stand out in competitive markets
Patients frequently compare dermatologists online before scheduling appointments. Consistent review growth supports visibility and new patient acquisition.
Capture the full patient experience, from medical visit to cosmetic follow-up
Patient experience software for dermatology has to handle two journeys at once. A mole check, a biopsy follow-up, a Botox touch-up, and a laser series all need different questions and different timing. Swell sends the right survey after the right visit, then clusters open-ended comments by provider, location, and procedure type so leaders can see which clinic is drifting on wait times before it drifts on Google.
Support clinical and front office teams
Anonymous employee feedback helps practice leaders identify workflow friction and maintain team engagement.
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Dermatology specialties we support
Swell works across the full range of dermatology practices.
Aesthetic and med spa lines housed inside a derm group. The platform separates feedback by service line so the cosmetic side and the medical side each see their own ratings, their own NPS, and their own provider leaderboards.
What is dermatology reputation management software?
Dermatology reputation management software is the system a multi-location dermatology group uses to generate, monitor, and respond to patient reviews across Google, Healthgrades, and the directories patients actually search. Swell is purpose-built for the job: it runs review generation, response drafting, listings accuracy, and patient and employee feedback on one data layer, with hierarchies for region, brand, clinic, and provider that match how dermatology groups are actually organized.
Horizontal review tools were built for restaurants and home services. They don't know the difference between a cosmetic consult and a skin cancer screening, they can't draft a HIPAA-compliant response, and they can't tell a regional director which provider is dragging the brand's average. Multi-location dermatology reputation software has to do all three. Swell does.
“Quick visit, the whole team was kind.”
Get feedback across the dermatology patient journey
New-patient consult, biopsy result, cosmetic follow-up, annual skin check — each visit type gets its own survey, sent at the right moment after the appointment. The agent clusters open-ended comments by provider and location so a CMO sees themes, not a feed of one-off complaints.
Boost brand reputation with review generation for dermatology clinics
Review generation software for dermatology clinics has to keep up with high visit volume across the medical and cosmetic sides at once. Swell sends a text invite after every appointment, pulled straight from the EHR or PMS. As a Google review API partner, Swell delivers higher deliverability and faster review velocity, and groups see 5x more reviews across their locations.
How does Swell automate dermatology reputation management?
Swell automates dermatology reputation management by running the work end to end on one platform. The Swell agent reads every review across Google, Healthgrades, and the directories, drafts an on-brand response for one-click approval, monitors listings accuracy across every location, and clusters patient and employee feedback so leaders see themes instead of inboxes.
For a 40-location dermatology group, that's the difference between three coordinators copying reviews into a spreadsheet and a regional ops director opening a Monday digest that already says which clinic to call.
Automatically collect feedback at the right moments
Swell integrates with your PMS and EHR to trigger review requests and surveys automatically after appointments. Outreach can be customized based on criteria like location, provider, procedure code, or appointment type, ensuring feedback is timely and relevant.
Centralize insights across patients, providers, and locations
Every review and every survey response flows into one dashboard built for the way a multi-location dermatology group is organized, with rollups by region, brand, clinic, and provider.
Act on what matters most
Swell turns feedback into action by helping teams respond faster, resolve issues sooner, and reinforce what's working.
One platform. The entire practice experience.
With Swell, dermatology practices can manage online reputation management, patient experience insights, and employee experience insights.
Online Reputation Management
Gain more visibility for your brand with review generation and management.
Learn more →Patient Experience Insights
Improve the patient experience with detailed feedback from every step of the journey.
Learn more →Employee Experience Insights
Boost retention and satisfaction with employee NPS and experience feedback.
Learn more →Why dermatology practices choose Swell
Marketing and ops leaders from multi-location healthcare groups on why Swell is the platform they kept.
“The support that Swell offers was more than others could offer.”
“It's rare to find a service provider so willing to collaborate.”
“The Swell team was proactive and professional, and our review volume took off.”
Dermatology integrations
Swell connects to the EHR and PMS systems dermatology groups actually run on — athenahealth, eClinicalWorks, ModMed (EMA), Nextech, Aesthetics Pro, Boulevard, NexHealth, and 100+ more. The agent monitors sync health in real time and flags failures the moment they happen, so review invites and surveys never quietly stop sending.
Additional features for dermatology practices
Everything below sits on the same data layer as reputation and patient experience, so messages, surveys, reviews, and tickets share context.
Text message patients
Keep communications fluid and simple by chatting with patients via their preferred method: text messaging.
Integrate with your EHR/PMS
Integrate with most EHR/PMS systems to automate review and survey invites. Invites can go out based on criteria you determine, such as appointment types, procedure codes, providers, and more.
Engage with online webchat
Online webchat lets you engage with prospects and patients directly on your website, so you can answer questions immediately.
Read and reply to reviews
Get notifications when you receive a review. See all reviews in one place and respond to them using pre-built templates.
Create campaigns and sequences
Create multi-step messaging sequences that include emails and text messages, allowing you to send review invites, survey invites, and even promotions as part of a larger campaign.
View and share detailed analytics
View review totals, review scores, and review rates across Google and other platforms. See location leaderboards and account health inside one tidy dashboard.
Healthcare groups that trust Swell
Real results from multi-location groups running reputation and patient experience on Swell.
Dermatology reputation management: FAQ
What is dermatology reputation management software?
How do dermatology practices manage online reviews across locations?
Does Swell integrate with dermatology EHR and PMS systems?
How do dermatology groups monitor provider and location performance?
What's the difference between dermatology reputation software and a generalist review tool?
See Swell in action across your dermatology group
See firsthand how Swell drives growth through better feedback and smarter reputation management. Get a tailored walkthrough on your locations, your EHR, and your real review feed. Live in days, with a dedicated multi-location onboarding team. One agent. Every review. Every locati
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