Turning a broken vendor experience into 300% more reviews across 100+ locations
It's a great product, but the #1 thing about Swell is the high level of support.
The Challenge
Managing 100+ locations on their previous platform, Gen4 was effectively flying blind. When a location's review sync broke, no one was alerted — so clinics could go months without a single review request going out, and the team wouldn't catch it until the numbers slipped.
Why Swell
Gen4 moved to Swell after a standout sales experience, and onboarding sealed it — “the easiest onboarding in my 25+ years working with a SaaS partner,” says VP of Marketing Amy McNeill, with their account manager running the rollout across every location start to finish. A year in, the difference is still the support: proactive outreach to office managers that takes the lift off marketing and ops. The team leans on automated review outreach and ticketing most.
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