Royal Carriages Study

Royal Carriages + Swell

The French Quarter’s Foremost Carriage-Tour Operator Gets a Big, Easy Review Boost

Royal Carriages is a tour operator offering authentic mule tours of New Orleans’ French Quarter. This family-run business is the oldest sightseeing carriage company in the U.S.

“You can have a new experience every time you’re here. New Orleans has so much to offer in terms of history, culture, music, and food.” –Kimmie Carlos, Director of Sales & Marketing


Started using Swell: March 2021

Total # of reviews prior to launching Swell: 331

Total # of reviews gained since Swell: 591

Total reviews: 922 (and counting)

Overall score improvement: .4 stars

New Reviews per Month

March: 247

April: 232
May (so far): 112

Other Insights

  • Royal Carriages has sent 4521 review requests with Swell. 
  • 1 in 4 recipients have left a review.
  • Carriage-curious website visitors have submitted 370 webchats.

Top Takeaway

In 2.5 months of using Swell, Royal Carriages has received 89% more reviews than it had in its entire 75 prior years of business (which is 45 more years than the internet has even existed).

“[Swell] Webchat and Review have been so helpful. When we can respond to people’s questions right away, they book through us and not through OTAs, which take a cut of our profits. And I can push people to leave Google reviews, because everyone uses Google, for everything. People live and die by Google.” –Kimmie Carlos, Director of Sales & Marketing

Royal Carriages | | (504) 943-8820

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