Writing great review responses has the potential to help both your reputation and your Google ranking. Here’s how:
Responding to reviews simply makes your business look better, with 89% of customers reporting they are more likely to choose a business that replies to every review. Replying quickly is now the norm. Review Trackers reports that 53% of consumers expect a response in less than a week and 33% have even higher expectations of a response in less than 3 days.
First, the basics: To reply to a review, log into your Google Business Profile and click “Reviews,” and then “Reply” next to the right review. If you use a reputation management platform like Swell Review, just use your dashboard to reply to reviews.
We’re always shocked to learn how many businesses don’t know they should be using keywords in their replies to get the biggest SEO boost.
What do we mean? Your keywords are simply the terms you think a local searcher might type into Google to find a business like yours.
For example, if you’re a florist in Charleston and do wedding arrangements, this is your chance to say so. Respond with those keywords: “Thanks for your review! We love doing floral arrangements for local weddings here in Charleston!”
Now, when a nearby bride-to-be searches for a florist, you’re more likely to show up near the top of the page.
Replying to positive reviews is an easy chance to use keywords and briefly show your gratitude to the reviewer for helping you out with your reputation.
Positive Review Response Examples:
To sum it up, here’s what to do when you get a great review:
It never feels good to get a bad review, but an occasional 1- or 2-star rating won’t sink your business. In fact, 95% of searchers suspect a business is censoring reviews if they only have 5-star reviews.
Some reviewers bring their own petty agenda, but occasionally they might share feedback you can use to improve your business. Either way, replying to their review gives you a chance to show your true colors and win over any future prospects who read the negative review. In a study, 45% of people who read reviews said that by responding to every negative review, a business could make them more likely to visit.
Negative Review Response Examples:
To sum it up, here’s what to do when you get a bad review:
Replying to a new review should only take a minute and it can mean a lot to your reviewer and blunt the impact of a negative review by 70%. Get in the habit of writing a quick response to every review and you’re on track to an online presence that stands out.
Get a demo to see how Swell helps you collect so many 5-star reviews you won’t be losing sleep over a few bad ones.