If you’re going to be in the top three Google results and draw all the new traffic of high-paying prospective patients, you first have to be sure that you’ll actually show up. Setting up your Google Business Profile (formerly known as Google My Business) correctly ensures that new patients can find you.
Why does it matter? We have not one, but three convincing reasons:
Clearly, it’s worth doing more than a superficial job filling out your Business Profile the right way.
If your practice is on the newer or smaller side, you might not be on Google at all yet. It just takes two quick steps to get set up.
Most likely, your practice is already on Google. But even if you have a listing, you might not be making the most of it. Just like healthy teeth, your profile needs its own semi-annual cleaning.
You would be surprised how many high-status practices don’t have a completed profile. The more information you provide, the more likely you are to get in front of the right searcher and maybe even rise above more established practices.
Here are some tips:
Q: What if I don’t have a web presence?
A: You don’t technically need a website to set up your Google Business Profile, but we highly recommend at least standing up a simple website if you don’t have one already. Having a web presence makes your practice appear more professional, polished, and trustworthy and it gives visitors a chance to learn more about your services.
Q: How do I manage multiple locations?
A: On the top right corner of your Google Business Dashboard, find the “Add Business” drop-down menu, click “Add Single Business” and add the information for any additional practice locations. They’ll each show up as their own listing for nearby searchers.
Q: What about other search engines?
A: Although Google isn’t the only place people search for dentists, it is the most important by a mile. Like we said before, 92% of all search traffic comes through Google (Hootsuite). Before you focus on your Yelp, Healthgrades, Zocdoc, Vitals, 1-800 Dentist, or Facebook profiles, try to get your reputation on Google in a good place. However, do note that if your business is listed on other sites, it’s important to keep your information – like hours and contact information – consistent.