Earning a top spot on Google’s rankings and enjoying all the new business that comes with it starts with making sure you’re showing up at all. Properly managing your Google Business Profile (f.k.a. Google My Business) makes sure prospective customers will see you online.
Not convinced that Google rankings matter? Here are 3 statistics to consider:
Obviously optimizing your Business Profile is worth the effort! Here’s how to create and optimize your profile, plus a few common FAQs.
If you’re running a new business or just haven’t prioritized it in the past, you might not have a presence on Google yet. Setting it up is just a 2-step process.
If your business is already represented on Google, you can probably make some adjustments to spiff up your listing. Even some well-established businesses are lacking crucial info on their profiles. The more details you provide, the more likely you are to get found by the right searcher and move towards the top spot.
Consider these tips:
Q: What if I don’t have a web presence?
A: You can set up a Google Business Profile even if you don’t have a website. However, if you have the resources we recommend at least setting up a simple site in order to make your business appear more professional, polished, and trustworthy.
Q: How do I manage multiple locations?
A: On your Google Business Dashboard, find the “Add Business” drop-down menu in the top right corner, click “Add Single Business,” and add information about your additional locations. They’ll each show up as their own listing for nearby searchers.
Q: What about other search engines?
A: Although Google isn’t the only place people look for local businesses, it is the most important by a mile. Like we said before, 92% of all search traffic comes through Google (Hootsuite). Before you focus on your Facebook, Yelp, Bing, or other listings, make sure you have a strong reputation on Google. However, do note that if your business is listed on other sites, it’s important to keep your information – like hours and contact information – up-to-date and consistent.
There’s more Google advice where this came from! Check out How to Check Your Google Ranking, The Local Business Guide to SEO and Google Rankings, and How to Respond to Google Reviews. You’re well on your way to claiming the top spot in your local rankings!
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