We’re all about easy. Swell plays nice with the CMS, POS, EMR, or PMS systems you depend on. This means any event in your system (say, a completed transaction or appointment), can automatically trigger a text message inviting your customer to leave a review or even send out a survey. Basically, you can customize all the automations within Swell, so they’re based on individual customers and their experiences. The result? More feedback and more reviews, without any additional work.