Reviews matter. When was the last time you chose a new restaurant, spa, home service provider, or other local business without first reading their online reviews? Consider this simple fact:
“Nearly 90% of consumers read online reviews before visiting a business” (source: search engine land)
So what does this mean for your practice? How do reviews help you to attract new patients?
1. Referrals on steroids
Positive reviews add instant credibility to your practice. Consumers trust other consumers when making a purchasing decision. In fact, 88% of consumers trust reviews as much as a personal recommendation (source: Brightlocal). Online reviews have become the new “word of mouth,” but with a much greater reach.
2. Get found online
Getting found online is no longer as easy as having an attractive website, paying for ads, or improving your SEO. To get noticed online and ahead of your competition, you have to dominate local search. Local search results appear when potential customers add “near me” to the end of their online search, or are searching for businesses using their maps application on their mobile devices. Having a steady stream of positive reviews across multiple sites (Google, Facebook, HealthGrades, etc.) helps push your listing towards the top of results and makes it easy for a potential customer to select your practice, instead of the competition.
3. Create your community of fans
Nothing builds customer loyalty better than when your patients talk about your business on sites that they are familiar with. Your happy customers turn into your best marketing assets and become longtime advocates of your business and brand.
At Swell, our goal is to make it as easy as possible for you to take control of your online reviews and online reputation. Our simple tools allow you to monitor, gather, and respond to your online reviews from a single, convenient platform.
Unsure about what to do next? Let us put together a custom review strategy for your practice and show you how we can help. Reach out at 844.560.2626 or firstname.lastname@example.org.
See how easy it is to manage and improve your customer experience with Swell